Brushy Mtn Customs, a brand owned and operated by Fortress Management Group, Inc., a Florida corporation registered and domiciled in North Carolina (“we,” “us,” or “our”), uses cookies and similar technologies on brushymtncustoms.com (the “Site”) to enhance your experience, enable core functionality, and analyze site performance.
This Cookie Policy explains what cookies are, the types we use, why we use them, and your choices. It supplements our Privacy Policy, which describes our overall data practices.
What Are Cookies? Cookies are small text files placed on your device (computer, phone, tablet) when you visit a website. They help the site remember information about your visit (e.g., preferences, cart contents) and improve functionality and performance. We also use similar technologies like pixels, web beacons, or local storage.
Types of Cookies We Use We use the following categories:
Strictly Necessary / Essential Cookies These are required for the Site to function properly (e.g., remembering your cart during custom rod configuration, secure checkout, login sessions). They do not require consent. Examples: Session cookies for form submissions, security tokens. Duration: Session or short-term (deleted when browser closes or after inactivity).
Performance / Analytics Cookies These help us understand how visitors use the Site (e.g., pages viewed, time spent) to improve content and navigation. We may use tools like Google Analytics. Examples: Aggregated traffic data, bounce rates. Duration: Persistent (e.g., up to 2 years for some analytics cookies). These are optional; you can opt out via our cookie banner (if implemented) or browser settings.
Functional / Preference Cookies These remember choices you make (e.g., language, custom preferences during rod building) to provide a personalized experience. Examples: Remembering form fields or display settings. Duration: Persistent or session based.
Marketing / Advertising Cookies We do not currently use these for targeted advertising or retargeting. If we add third-party marketing tools in the future (e.g., social media pixels), we will update this policy and seek consent where required.
We do not sell personal information collected via cookies, and we do not use cookies for “selling” or “sharing” under CCPA/CPRA definitions in a way that triggers opt-out requirements for most users.
Third-Party Cookies Some cookies are set up by third-party services we use (e.g., payment processors like Stripe/PayPal for checkout, shipping carriers, analytics providers). These parties have their own privacy policies; we encourage you to review them. Examples: Payment gateways (essential for transactions), Google Analytics (performance).
Your Choices and Control
You can manage cookies via our cookie banner (if present) on first visit—accept, reject, or customize non-essential cookies.
Adjust browser settings to block or delete cookies (note: blocking essential cookies may impair Site functionality, like completing custom orders).
For analytics (e.g., Google Analytics opt-out): Visit Google’s opt-out page.
California residents (CCPA/CPRA): If cookies involve “sales” or “sharing,” use our “Do Not Sell or Share My Personal Information” link (if applicable) or contact us. We honor Global Privacy Control (GPC) signals.
North Carolina residents: If our practices trigger NC Personal Data Privacy Act requirements, similar opt-out rights apply—contact us.
Changes to This Policy We may update this Cookie Policy. Changes will be posted here with a revised date. Continued use after changes constitutes acceptance.
Contact Us For questions about cookies or to exercise rights: [email protected]
