Privacy Policy

Privacy Policy

Last Updated: December 15, 2025

Brushy Mtn Customs, a brand owned and operated by Fortress Management Group, Inc., a Florida corporation registered and domiciled in North Carolina (“we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit brushymtncustoms.com (the “Site”), place orders for custom fishing rods and related products (“Products”), or otherwise interact with us.

By using the Site or purchasing Products, you consent to the practices described in this Policy. If you do not agree, please do not use the Site.

1. Information We Collect We collect information in these ways:

• Information you provide directly: When you create an account, place an order, customize a rod (e.g., blank color, components, engravings), contact us, or sign up for emails/newsletters, we may collect your name, shipping/billing address, email address, phone number, payment information (processed securely by third-party providers), and custom preferences/details.
• Automatically collected information: We and our service providers collect data like IP address, browser type, device information, pages visited, time/date of access, and referring site (via cookies, logs, pixels, etc.).
• From third parties: Payment processors, shipping carriers, or analytics providers may share limited data with us.

2. How We Use Your Information We use your information to:

• Process and fulfill orders, including custom manufacturing and shipping.
• Communicate about your order, provide customer support, and send transactional emails.
• Improve the Site, Products, and services (e.g., analytics).
• Send marketing communications (with your consent where required).
• Prevent fraud, enforce our Terms & Conditions, and comply with legal obligations.
• Personalize your experience (e.g., remember preferences for future custom builds).

3. How We Share Your Information We do not sell your personal information. We may share it with:

• Service providers (e.g., payment processors like Stripe/PayPal, shipping carriers like USPS/UPS, email services, hosting providers) who help operate the Site and fulfill orders.
• Legal authorities if required by law, subpoena, or to protect rights/safety.
• In connection with a business transfer (e.g., merger).

These parties are contractually obligated to use your data only for the services they provide to us and to protect it.

4. Cookies and Tracking Technologies We use essential cookies for Site functionality (e.g., cart, login) and may use analytics cookies (e.g., Google Analytics) to understand usage. You can manage preferences via your browser settings or our cookie banner (if implemented). For more, see our [Cookie Policy] (link if separate).
5. Data Security We implement reasonable administrative, technical, and physical safeguards to protect your information. However, no method is 100% secure, and we cannot guarantee absolute security.
6. Your Rights and Choices Depending on your location:

• You may request access to, correction of, or deletion of your personal information (subject to exceptions, e.g., for ongoing orders or legal requirements).
• Opt out of marketing emails via the unsubscribe link or by contacting us.
• For California residents (under CCPA/CPRA): You have rights to know what data we collect/use/share, opt out of sales (we do not sell), and non-discrimination. Submit requests via [email protected]. We will respond within 45 days (extendable).
• If NC’s Personal Data Privacy Act applies to us, similar rights (access, correction, deletion, opt-out) may apply—contact us for details.

To exercise rights, email us at [email protected]. We may verify your identity before acting.

7. Data Retention We retain your information as long as needed for the purposes described (e.g., order records for warranty/tax), or as required by law, then securely delete or anonymize it.
8. Children’s Privacy The Site is not directed to children under 13 (or 16 in some jurisdictions). We do not knowingly collect data from children. If we learn we have, we will delete it.
9. International Users The Site is hosted in the US. If you access it from outside the US, your information may be transferred to and processed in the US, where privacy laws may differ.
10. Changes to This Policy We may update this policy from time to time. Changes will be posted here with an updated date. Continued use after changes constitutes acceptance.
11. Contact Us For questions or requests: [email protected]

Thank you for trusting Brushy Mtn Customs with your information.